BUSINESS CASE
Introduction
Need attention around your brand?
I am currently number 9 in the Paralympic world ranking and offers potential sponsors my value towards the Tokyo Paralympics 2021.
I, as an amputee from an accident, a professional triathlete, aspiring Paralympian, husband, father, and a dedicated person in general, have a unique story to tell and inspire from.
This year the Olympics and Paralympics takes place in Tokyo, and I hope to proudly represent Denmark at the paralympics. To reach this goal, a lot of work is in front of me. Financials is a key factor as much as the dedication in training and lifestyle as well. I have decided that financials are no excuse for me to reach my goals, and I believe I have a bunch of reason why teaming up with me can be a fantastic opportunity for your brand and business!
The business of the disabled
Disabled people represent a huge commercial opportunity; the Purple Pound is worth £249bn to the UK economy. Globally, disabled people represent a market the size of the US, Brazil, Indonesia and Pakistan combined and 15% of the global population – with a disposable income of more than $8 trillion.
Additionally, by putting disability on the business agenda, brands have a real opportunity to increase appeal to a wider customer base, and build a strong employer brand that helps attract and retain the very best talent. On average, companies who demonstrate disability confidence achieve 28 per cent higher revenue, double the net income and 30 per cent higher economic profit margins than those who do not.
15% of people have a “disability.
Only 0,6% of adverts feature disabled people.
Weirdly 100% of disabled people spend money…
Sponsorship proposals
The Expenses for campaigning for the Paralympics can be endless. Money earned from sponsored won’t be thrown into a black hole though. The budget we have put together for 2021 amounts to 120.000 dhs. covering travel costs, equipment and gear, special nutrition, sports prosthesis, treatments etc.
The following is proposals to how a sponsor package could be put together to best benefit both parties interests.
My team and I have worked out and implemented a branding strategy, that ensure a consistent flow of content on social media, and a network of media that catches news around me from races and interesting stories in training between races. A strategy that is easy to tap in to, and connect with new brands.
Check out some of the work done on different platforms on this website under “MEDIA”
OBS: These packages are only examples. Final proposal would be custom made to fit exactly your needs!
- Super
- AED5.000/year
- 1 motivational talk(max. 20 people)
- 1 SoMe post a month
- 1 SoMe takeover
- Logo on website
- Participation in company event
- 10% donation diploma from CAF
- Premium
- AED20.000/year
- SUPER INCLUDING:
- + 1 Motivational talk/event (unlimited)
- + 1 (2)SoMe post a month
- Photos for branding usage
- Logo/mentions in media interviews
- 10% donation diploma from CAF
- Gold
- AED50.000/year
- PREMIUM INCLUDING:
- + 1 (2)motivational talks (unlimited)
- Athlete-Business event
- +3 (5)SoMe posts a month
- Logo on race suit
- 10% donation diploma from CAF
- Diamond
- AED100.000/year
- GOLD INCLUDING:
- Prime position of logo on race suit
- +4 (6)motivational talks/events (unlimited)
- Training event for employees
- Custom video branding your business
- Photo session/album for your use
- Open for suggestions
- 10% donation diploma from CAF
“High costs of adaptive sports equipment and lack of resources should not keep individuals with physical challenges from being active”
– Challenged Athlete Foundation
That is why I am committed to donate 10% of all sponsor funding in 2021 to the Challenged Athlete Foundation.
The Paralympic growth
Each Games has made its own special contribution to growing the Paralympics, through welcoming new sports and countries, broadcasting, record ticket sales or utilising new channels to spread the word about the inspirational performances on display.
Athlete participation has increased 11-fold, from less than 400 in 1964 to over 4,250 at London 2012 and a projected 4,350 for Rio 2016.
The summer Paralympics now has a cumulative TV audience of 3.8 billion people and has become truly social, with over 1.3 million tweets mentioning ‘Paralympic’ during London 2012 alone.
Goals
My goal in life is to be the best and most influential para athlete in the world.
I love to use my disability to inspire people, and to show that everyone can be more than the label society has put on them. For me parasport is the catalyst for that.
I have set the Tokyo 2021 Paralympics as my goal this year, and I am determined to fight for the medals!
Acheivements & Results
ACHIEVEMENTS
2013 Climbed Kilimanjaro 5895m – the highest peak of Africa
2016 Ironman Copenhagen The first dane to finish an Ironman triathlon on a prosthesis. 3,8km swim, 180km bike, 42,2km run (marathon)
40+ Triathlon race of different distance
RESULTS
GOLD Paratriathlon Danish Championship 2019
SILVER Paratriathlon European Championship 2019
BRONZE Paratriathlon World Cup Australia 2019
BRONZE Paratriathlon World Cup Alanya 2019
BRONZE Paratriathlon World Cup Madeira, Portugal 2019
Dubai & its "People of Determination"
Under the The National Policy for Empowering People of Determination, launched by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, People with disabilities are referred to as ‘People of Determination‘ to recognise their achievements.
Sebastian Engwald
SPONSORS
