BUSINESS CASE

"Don't ask for cash from sponsors, imagine what they want..."

Introduction

THE MOST FAMOUS PERSON IN THE WORLD COULD WALK RIGHT PAST YOU WITHOUT CAUSING YOUR ATTENTION. I MIGHT NOT THOUGH......

Need attention around your brand?

I am currently number 9 in the Paralympic world ranking and offers potential sponsors my value towards the Tokyo Paralympics 2021.

I, as an amputee from an accident, a professional triathlete, aspiring Paralympian, husband, father, and a dedicated person in general, have a unique story to tell and inspire from. 

This year the Olympics and Paralympics takes place in Tokyo, and I hope to proudly represent Denmark at the paralympics. To reach this goal, a lot of work is in front of me. Financials is a key factor as much as the dedication in training and lifestyle as well. I have decided that financials are no excuse for me to reach my goals, and I believe I have a bunch of reason why teaming up with me can be a fantastic opportunity for  your brand and business!

Thomas Robert
Sebastian is an amazing ambassador for the sport. He has inspired me personally and everyone in our club. I honestly know no better candidate for sponsors than him.

Thomas Robert

Board member
-
Triathlon Denmark
Michael Møllgaard
It is very interesting with Sebastian. He has an incredibly professional setup in Dubai, where he optimizes he's training and gear. And that really shows results, he is performing time and time again.

Michael Møllgaard

Elite Manager
-
Parasport Denmark
Tom Walker
For most it’s a hobby, for few it’s a job. Sebastian has a job to do, and we contantly plan and execute the rest of this ‘Olympic’ year and how he is going to do it.

Tom Walker

Coach
-
InnerFight

The business of the disabled

Is it any good?
Disabled people represent a huge commercial opportunity; the Purple Pound is worth £249bn to the UK economy. Globally, disabled people represent a market the size of the US, Brazil, Indonesia and Pakistan combined and 15% of the global population – with a disposable income of more than $8 trillion.

Additionally, by putting disability on the business agenda, brands have a real opportunity to increase appeal to a wider customer base, and build a strong employer brand that helps attract and retain the very best talent. On average, companies who demonstrate disability confidence achieve 28 per cent higher revenue, double the net income and 30 per cent higher economic profit margins than those who do not.

15% of people have a “disability.

Only 0,6% of adverts feature disabled people.

Weirdly 100% of disabled people spend money…


High costs of adaptive sports equipment and lack of resources should not keep individuals with physical challenges from being active

–  Challenged Athlete Foundation

That is why I am committed to donate 10% of all sponsor funding in 2021 to the Challenged Athlete Foundation.


The Paralympic growth

You might not know how big it really is
In the 50 years since the second Paralympic Games were held in Tokyo, Japan, in 1964, the Games have grown into the world’s third largest sporting event behind the Olympic Games and FIFA World Cup.

Each Games has made its own special contribution to growing the Paralympics, through welcoming new sports and countries, broadcasting, record ticket sales or utilising new channels to spread the word about the inspirational performances on display.

Athlete participation has increased 11-fold, from less than 400 in 1964 to over 4,250 at London 2012 and a projected 4,350 for Rio 2016.

The summer Paralympics now has a cumulative TV audience of 3.8 billion people and has become truly social, with over 1.3 million tweets mentioning ‘Paralympic’ during London 2012 alone.


Goals

It is what you do before them that counts
My goal in life is to be the best and most influential para athlete in the world.

I love to use my disability to inspire people, and to show that everyone can be more than the label society has put on them. For me parasport is the catalyst for that.

I have set the Tokyo 2021 Paralympics as my goal this year, and I am determined to fight for the medals!


Acheivements & Results

and counting...

ACHIEVEMENTS

2013 Climbed Kilimanjaro 5895m – the highest peak of Africa

2016 Ironman Copenhagen   The first dane to finish an Ironman triathlon on a prosthesis.  3,8km swim, 180km bike, 42,2km run (marathon)

40+ Triathlon race of different distance

RESULTS

GOLD  Paratriathlon Danish Championship 2019

SILVER Paratriathlon European Championship 2019

BRONZE Paratriathlon World Cup Australia 2019

BRONZE Paratriathlon World Cup Alanya 2019

BRONZE Paratriathlon World Cup Madeira, Portugal 2019


Dubai & its "People of Determination"

Why Dubai is the best place to create awareness as a paraathlete
Under the The National Policy for Empowering People of Determination, launched by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, People with disabilities are referred to as ‘People of Determination’ to recognise their achievements.